The color palette for the Replenish Hypnosis website and brand revolves around shades of purple and light blue. The mid shade of purple was chosen as the primary brand color to reflect the inner-focused nature of Replenish Hypnosis’s methodologies. Purple is often associated with qualities like introspection, spirituality, and transformation, all of which align perfectly with the business’s brand. A lighter shade of purple was chosen as a secondary button color to visually contrast with the light blue of the primary button color.

Light shades of blue were selected as secondary colors for the background and primary button color to provide a sense of calmness to site visitors. While white was initially considered for the background, it made the site feel too clinical and sterile despite the imagery. Therefore, light blue was chosen to serve both as a functional color and one that represents the brand’s qualities.

For the Replenish Hypnosis logo and its variations, we ultimately decided on an eye motif with the business name in a handwritten font. From the start of the project, we recognized the potential to fall into visual stereotypes, especially with the logo. To convey Mark’s funny and somewhat rebellious personality, we chose to lean into and consciously own the eye stereotype while keeping it clean, modern, and not hokey. This approach allowed us to use imagery typically associated with hypnosis but in a serious and elevated manner.

The handwritten style for the business name in the logo was chosen to reflect Mark’s openness, friendliness, sharp personality, and laid-back nature.

Throughout the website, there are numerous section header underlines and emphasis elements. These were designed to look hand-drawn, emphasizing the friendly and approachable nature of Mark and Replenish Hypnosis. The emphasis elements, in particular, provide a good contrast to the rest of the surrounding layout where they appear, creating an overall feeling of friendly and approachable professionalism.