Everything to Know About MindBody Digital’s Services

Since launching MindBody Digital, I’ve gotten a lot of questions regarding things like the services that are offered, how much things costs, and who MindBody Digital’s services are for. Given how many times I’ve gotten these kinds of questions, I figured I’d write an article to cover these kinds of questions.

In this post, I’m going to walk you through everything you need to know about MindBody Digital’s services.

Who Are MindBody Digital’s Services For?

MindBody Digital caters to alternative health and wellness professionals who are looking to enhance their online presence and connect more effectively with their audience. By “alternative health and wellness professionals,” I mean professionals such as:

• integrative medicine practitioners
• functional medicine practitioners
• naturopathic medicine practitioners
• nutritionists
• yoga instructors
• acupuncturists
• chiropractors
• coaches
• massage therapists

One of the things I love about this industry is that many businesses don’t fit neatly into one category, so this list isn’t meant to be exhaustive.

It should also be noted that even though MindBody Digital mainly focuses on the alternative health and wellness niche, businesses from other niches can also be considered on a case-by-case basis.

Service Offerings

MindBody Digital offers a number of comprehensive and complimentary services to help build and maintain a strong online presence. These services are designed to work together, but with the exception of the roadmapping session, you don’t have to use all of them in your project—though you certainly can if you want to!

Roadmapping Session

The roadmapping session takes the place of a typical consultation, happens before you commit to a project, and is the only required service that MindBody Digital offers. This standalone service allows us to work together to understand your needs, goals, challenges, and vision for your business. During the session, we’ll discuss your current digital presence, identify opportunities for growth, and outline a strategic plan tailored specifically to your needs.

After the session, you’ll get personalized documentation summarizing the session’s insights, strategies, and next steps. This documentation gives you a clear, actionable plan and can be shared with anyone—including other web designers—giving you the flexibility to decide your next steps with an informed perspective.

Also after the session, if it seems like we would be a good fit for a project together, you’ll receive a small range of customized project package options with varying levels of service and pricing. This allows you to choose the option that best suits your needs and budget, ensuring a tailored approach that aligns with your goals.

Website Design

MindBody Digital uses Figma, a user-friendly design tool, to create website designs. Figma’s real-time collaboration and feedback capabilities make it easy for you to see the current design and allows everyone to be on the same page throughout the design process.

At key points during the design phase, we have check-ins to make sure that the design meets your expectations, making adjustments if needed. This approach allows us to make any necessary revisions early on, avoiding unnecessary backtracking that could result in additional time, energy, and costs.

Brand Design

A cohesive brand identity is key to connecting with your audience and standing out in your niche. Every new project done with MindBody Digital—regardless of the specifics—starts with an in-depth interview session. The insights gained from this interview help us clarify your business’s mission, values, and target audience, all of which are essential for effective brand design. We then analyze your market positioning and competitors to develop a strategy that defines your brand’s unique personality, tone, and key messaging.

Using this strategy as a foundation, we create visual elements such as a logo, color palette, imagery, and select typography that reflect your unique brand identity. Throughout the brand design process, we have check-ins at a few key points to make sure that the design concepts and brand strategy taking shape align with your vision and goals.

The aim of all this is to create a memorable brand experience that resonates with your audience and sets you apart in an increasingly crowded market.

Website Copywriting

Copywriting is the art of crafting text for your website that not only communicates your brand’s message but also persuades visitors to take a desired action. MindBody Digital’s website copywriting service focuses on creating content that reflects your unique brand voice and resonates with your target audience.

Together, we develop a content strategy that aligns with your brand identity, ensuring every word—from headlines to body text—fosters a strong connection with your website visitors and drives action. We work together to refine the messaging, creating a website that attracts visitors and increases the chances of converting them into clients.

And the best part? You don’t have to worry about coming up with all of your website’s written content yourself!

Website Development

Website development refers to the actual building of a website, and for this, MindBody Digital uses Webflow—a powerful platform that combines a high degree of design flexibility with robust performance.

Webflow enables the creation of custom, responsive websites that look great on any device and offer a seamless user experience. With Webflow, development is faster, security is high, updates are simpler, and you have more control over your site’s design and functionality.

Pricing

Roadmapping Session Pricing

As of the publishing of this article, a roadmapping session with MindBody Digital costs $100, payable before the session.

Project Pricing

As of the publishing of this article, project pricing starts at $4,000. Before committing to a project, you’ll receive different package options tailored to your needs. This approach ensures that you can choose a package option that aligns with your budget and goals. Since every project is unique, the exact pricing and package options will vary.

Project Payment Breakdown

The total cost of a project is divided into a down payment at the start of the project, followed by installments due at the end of each project phase. This payment structure aligns with project progress, making the process straightforward and manageable. Since each project is unique, the number of installments and their amounts will vary.

Additional Costs

Besides the main project pricing, there will very likely be some extra recurring costs depending on what your website needs. For example, if your site has a custom domain, you’ll need Webflow hosting, which comes with its own recurring fee billed directly by Webflow.

As another example, I highly recommend using Termageddon, a very useful service that automatically updates your privacy policy, terms of service, and other legal pages on your website—essential for virtually every website—to keep up with changing laws. This service also has recurring costs.

These are just a couple of examples of additional costs you’re very likely to encounter, and we’ll go over any additional costs ahead of time so there are no surprises.

• Webflow Hosting Pricing Plans
• Termageddon Pricing

Project Management and Timelines

Private Project Dashboard

Every client gets their own private project dashboard in Notion, a super user-friendly and versatile platform that MindBody Digital uses for sharing files and project information. This dashboard lets you see your project’s stage in real time, easily access project resources, and keeps everything transparent for smooth communication throughout the process.

Project Timelines

Project timelines vary based on project scope, and factors like client feedback and revisions can also impact the timeline. MindBody Digital works closely with you set realistic timelines and make sure your project stays on track within the agreed timeframe.

The Process

(1) Roadmapping Session

The process begins with a roadmapping session, a crucial first step that replaces a typical consultation. During this session—which typically takes 1 to 2 hours—we dive into your business’s needs, goals, challenges, and vision for your project. This helps us understand exactly what you’re looking to achieve and the best way to accomplish your goals. By the end of the session, you’ll have a strategic plan tailored to your needs, giving you a clear direction for moving forward—whether you choose to continue with MindBody Digital or not.

After the session, you’ll receive a customized document that summarizes the key insights, strategies, and next steps we discussed. This document provides a clear and actionable plan that you can easily share with others—including other web designers—ensuring you have all the information needed to move forward confidently with your project.

(2) In-Depth Interview Session

If we decide to move forward with your project after the roadmapping session, the next step is an in-depth interview. In this session, we dive deeper into your business by asking a comprehensive set of questions to gain a detailed understanding of key elements, such as your goals, target audience, and unique value proposition.

The insights we gather from this interview session form the foundation for every aspect of your project—regardless of its specifics—ensuring that all design and development work is fully aligned with your business’s personality and objectives and resonates with your target audience.

The interview session is truly in-depth, taking around 3 to 4 hours on average to complete, and it’s surprisingly enjoyable!

(3) Project Execution

The final step is the execution of your project, where the strategy and insights gathered from the roadmapping and interview sessions are brought to life. This phase involves the implementation of the services you’ve chosen to include in your project.

We work closely together throughout this stage, incorporating your feedback and making adjustments as needed to ensure the final deliverables meet your expectations and align with your business’s needs and goals. The aim is to create a compelling digital presence that reflects your brand and drives results for your business.

How to Get Started with MindBody Digital

If you’ve made it this far and are interested in working with MindBody Digital, the first step is to schedule a roadmapping session. Simply fill out the contact form, and you’ll receive an email with instructions on how to set up your session.

If you have any questions that weren’t covered in this article, feel free to use the contact form to ask about anything you’re still unsure of!

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